FortneyRoad.comF ortneyRoad.com is a Flash-based immersive experience inside the world of The Church of the Risen Christ, based outside Cleveland in the 1960’s and 70’s.
With access to period recordings, photos and first-hand testimony, we began by creating a book trailer to take advantage of that remarkable material — and from there, a site to bring interest to Jeff’s unpublished book and the story of those that were there, including the famous Rock guitarist Glenn Schwartz.
We worked with Flash developer Nathan Bleigh and designer Jim Button to bring Jeff Stevenson’s vision to life.
While taking advantage of Flash’s still-unsurpassed ability to create custom animations, we also wanted a site that was optimized for viewing on mobiles, tablets and PCs where Flash wasn’t an option. We distilled the main site’s essence into m.fortneyroad.com.
We also used our Publishing experience to craft custom downloadable .epub versions of a sample chapter of Jeff’s Book, What Really Happened At Fortney Road.
The final piece of the puzzle was a forum to build community around the book and the topic in general. We turned to Vanilla, time-tested forum software that has a unique and simple approach to forums/bulletin boards. You can see the result at discuss.fortneyroad.com.
For publicity, we crafted an advertising campaign across local newspapers (The Cleveland Plain-Dealer and The Star-Beacon in Ashtabula, Ohio) as well as Christian and Christian music sites (Charisma Magazine, Christianity Today and CCM Magazine).
Jeff also worked with us to develop the concept of Road Signs, bi-weekly emails releasing a little bit of Jeff’s priceless historical content with each mailing.
Visit FortneyRoad.com to explore the story of one of the least-known cults in American history – and sign up for Jeff’s Road Signs while you’re there!